from brand definition to innovation
chlorophyll disciplines
brand definition
For new brands, legacy brands, or brands looking to enter new markets, it is critical to have a clear blueprint of what the brand stands for and what customer mindset it will serve. To do this, we use our proprietary model, anthrop™, through a six-step process to create a Brand Construct. it brings together what the brand stands for, what makes it distinctive, and what pillars it will be built on.
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
brand name & ideantity™
There should be no gap between what a brand stands for and how it expresses itself. Therefore, we work with our clients to create brand names and visual identity systems that bring to life the essence of the brand.
- litmosi™
- Brand naming & ideantity™
- Manufacturing
brand communication
Our work in brand communication spans the spectrum from light-touch channels like social media to high-touch assets like corporate videos. All our communication work keeps the brand lens on, ensuring that the strategic intent of the brand stays true even while addressing tactical marketing needs.
brand experience
All stakeholders of a brand experience a brand in two ways: what the brand says (communication) and what the brand does (behaviour). Through an experience audit, we first identify the different areas through a customer journey that can serve as quick wins, and those that can translate into a long-term competitive advantage. We then map out how the brand would come to life throughout the lifecycle of the customer experience, ensuring there is synergy throughout the journey.
insighting
Insighting is the discipline of discovering the emotional triggers of the category, not just of the product: this leads to communication that has both ‘brand cut-through’ and ‘benefit cut-through’.
employer branding
Employer branding is the discipline of aligning values to behaviour creating communication programmes and behavioural metrics to create a culture unique to the organisation.
website design
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
innovation in products, culture & earned media
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
sport marketing
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
personal branding
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
brand communication
Our work in brand communication spans the spectrum from light-touch channels like social media to high-touch assets like corporate videos. All our communication work keeps the brand lens on, ensuring that the strategic intent of the brand stays true even while addressing tactical marketing needs.
brand definition
brand experience
All stakeholders of a brand experience a brand in two ways: what the brand says (communication) and what the brand does (behaviour). Through an experience audit, we first identify the different areas through a customer journey that can serve as quick wins, and those that can translate into a long-term competitive advantage. We then map out how the brand would come to life throughout the lifecycle of the customer experience, ensuring there is synergy throughout the journey.
brand name & ideantity™
There should be no gap between what a brand stands for and how it expresses itself. Therefore, we work with our clients to create brand names and visual identity systems that bring to life the essence of the brand.
- litmosi™
- Brand naming & ideantity™
- Manufacturing
employer branding
Employer branding is the discipline of aligning values to behaviour creating communication programmes and behavioural metrics to create a culture unique to the organisation.
innovation in products, culture & earned media
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
insighting
Insighting is the discipline of discovering the emotional triggers of the category, not just of the product: this leads to communication that has both ‘brand cut-through’ and ‘benefit cut-through’.
personal branding
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
sport marketing
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
website design
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
get in touch with us
"*" indicates required fields