legends
anand halve
(1955 – 2016)
chlorophyll’s co-founder, Anand Halve, was one of the finest research and planning brains in India. An alumnus of the Indian Institute of Management, Ahmedabad, he co-founded the best practices in advertising research by setting up Pathfinders, Lintas India’s (now Mullen Lowe) research division. He is widely regarded as the pioneer of the Account Planning function in the Indian advertising industry. Within chlorophyll, he created abiding Intellectual Property in the form of processes and brand models, unique to brand consultancies around the world.
Teaching was his passion, and he was a visiting professor at MICA and conducted annual workshops at IIM Ahmedabad every year since 2002. He authored ‘Planning for Power Advertising’ (recommended as course material in IIMA), ‘AdKatha: the Story of Indian Advertising’ and ‘Darwin’s Brands: Adpating for Success. Brought up in Hyderabad, he quickly adopted the beauty and depth of the Urdu language. He had been writing poetry in Urdu since 1995 and published a collection of Urdu poems in September 2017. Here is a translation of the poem he created specially for chlorophyll’s 15th anniversary.
Teaching was his passion, and he was a visiting professor at MICA and conducted annual workshops at IIM Ahmedabad every year since 2002. He authored Planning for Power Advertising: recommended as course material in IIM (A) and AdKatha: a history of advertising Darwin’s Brands, Adapting for Success.Brought up in Hyderabad, he quickly adopted the beauty and depth of the Urdu language. He had been writing poetry in Urdu since 1995 and published a collection of Urdu poems in September 2017. Here is a translation of the poem he created specially for chlorophyll’s 15th anniversary.
- "So many days, and months, and years have passed by
- So many milestones along this journey have gone by
- We set along without any paths to follow
- But fellow-seekers joined us, as we went by
- There were times when the glass of wine overflowed
- And times when on empty glasses we got high!
- The moments of joy, the moments of pain
- Have all become part of what we will be known by
- Opportunities, chances, coincidences came our way
- All became Destiny as the days went by"
nalesh patil
(1954 – 2016)
Nalesh was a graduate of the JJ School of Arts from Mumbai, chlorophyll’s co-founder, in 1999.Before he co-founded chlorophyll, he had worked as a Creative Director in the finest advertising agencies winning over 100 national and international awards. At chlorophyll, he invented the concept of ideantity™, which is essentially an identity with a visual idea within it. The ideantity™ lives up to Malcolm Gladwell’s observation that customers make most buying decisions and the best choices by relying on their two-second first impressions or their ‘adaptive unconscious’.
In his 17 years of untiring work at chlorophyll, Nalesh Patil created over 60 published ideantities™: this is probably the highest number of ideantities™ by any designer worldwide. Nalesh’s second very fertile career was that of a nature poet. He wrote over 100 poems in his mother tongue, Marathi, and sang them, in his untutored but unforgettable voice, at over 120 locations in Maharashtra and Punjab, two states of India. In June 2018, a book of his poetry titled ‘Hirve Bhaan’ (it loosely translates to ‘Green Consciousness’) was published posthumously.
Here is a translation of the poem he wrote for
chlorophyll’s 15th anniversary. The poem uses the
analogy of a rainbow to explain the teamwork at
chlorophyll.
- “From the many emerged the one
- The one that blossomed in togetherness
- And when it bowed in humility
- Transformed into a rainbow
- Emerging from the mists.”