creating a fresh brand identity for Ambit Group
- ideantity™
- BrandExperience
- Agriculture
About
Ambit is a leading provider of financial advice and capital, offering customised solutions in the areas of Investment Banking (Corporate Finance and Equity Capital Markets), Institutional Equities & Research, Asset Management, Wealth Management (Global Private Client*), and SME Lending. The Company’s authorized capital stands at US$1.7 million.
Challenge
Post a split from its former JV partner RSM, Ambit needed to take fresh guard, defining and identifying itself on the basis of its core belief system.
Solution
Process: Six-step chlorophyll process, including inside-out and outside-in researchBrand Core: “Entrepreneurship driven by intuition”Identity: A visual that combines an abacus, a symbol of intuitive calculations, as well as the letter A!
Project Duration
2008 -
2009
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