brand strategy | brand manual | brand architecture
unlocking the potential of brands in business
unlocking the potential of brands in business
chlorophyll is the pioneer and the only significant independent Indian-born & bred brand consultancy with its own models and processes.
& managed
from scratch
transformation
chlorophyll IPs
chlorophyll disciplines
- anthropโข, ideantityโข
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthropโข, ideantityโข
- Brand naming & ideantityโข, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
our showcase
- chlorophyll has created, transformed or translated over 400 brands.
- Here are select case studies spanning a spectrum of business types (product, service, corporate), industries (fenestration, e-governance, life insurance, paints) and project durations (from a year to over a decade).
Wadhwani Foundation
brand strategy | brand identity | org culture
Protsahan
brand definition | brand manual | launch
SBI Life
brand definition | brand manual | launch
SBI Life
brand definition | ideantityโข | brand communication | innovation
Indigo Paints
chlorophyll IPs
anthropโข
anthropโข is chlorophyllโs copyrighted model that allows the brand to relate to the human opportunity rather than just product or category opportunity.
learn morewholonโข
The wholonโข model underlines chlorophyllโs belief that a brand is expressed not just in communication, but also in behaviour.
learn moreideantityโข
An ideantityโข, unlike a logo, captures the essence of a brand, through a combination of brand name, a visual idea and a brand line
learn morelitmosiโข
litmosiโข is intended to provide a roadmap to building an organisational culture, where values and behaviours are perfectly aligned.
learn morechlorophyll innovation labโข
The innovation lab fosters innovation by creating innovative products, solving โwickedโ problems through a customised innovation dash and creating an innovation culture in organisations.
learn moreanthropโข
Our most-validated brand model
wholonโข
A model for both communication & behaviour
ideantityโข
An unforgettable expression of a brandโs essence
litmosiโข
Indiaโs first corporate brand alignment tool
chlorophyll innovation lab
The crucible of innovation beyond brands
our blogs
- Brand, Brand communication, Brand experience
- Brand, Brand Consultancy, Brand Name, Consultancy, Consultant
- Brand, Brand communication
- Brand, Brand Consultant, Brand Consulting, Brand Name
get in touch with us
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