brand definition | brand manual | launch
unlocking the potential of brands in business
unlocking the potential of brands in business
chlorophyll is the pioneer and the only significant independent Indian-born & bred brand consultancy with its own models and processes.
& managed
from scratch
transformation
chlorophyll IPs
chlorophyll disciplines
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
- anthrop™, ideantity™
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
- anthrop™, ideantity™
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
- anthrop™, ideantity™
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
- anthrop™, ideantity™
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
- anthrop™, ideantity™
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
- anthrop™, ideantity™
- BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
our showcase
- chlorophyll has created, transformed or translated over 400 brands.
- Here are select case studies spanning a spectrum of business types (product, service, corporate), industries (fenestration, e-governance, life insurance, paints) and project durations (from a year to over a decade).
Wadhwani Foundation
SBI Life
brand definition | ideantity™ | brand communication
brand definition | ideantity™
brand definition | brand manual | launch
SBI Life
brand definition | ideantity™ | brand communication | innovation
Indigo Paints
chlorophyll IPs
anthrop™
anthrop™ is chlorophyll’s copyrighted model that allows the brand to relate to the human opportunity rather than just product or category opportunity.
learn morewholon™
The wholon™ model underlines chlorophyll’s belief that a brand is expressed not just in communication, but also in behaviour.
learn moreideantity™
An ideantity™, unlike a logo, captures the essence of a brand, through a combination of brand name, a visual idea and a brand line
learn morelitmosi™
litmosi™ is intended to provide a roadmap to building an organisational culture, where values and behaviours are perfectly aligned.
learn morechlorophyll innovation lab™
The innovation lab fosters innovation by creating innovative products, solving ‘wicked’ problems through a customised innovation dash and creating an innovation culture in organisations.
learn moreanthrop™
Our most-validated brand model
wholon™
A model for both communication & behaviour
ideantity™
An unforgettable expression of a brand’s essence
litmosi™
India’s first corporate brand alignment tool
chlorophyll innovation lab
The crucible of innovation beyond brands
our blogs
get in touch with us
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