brand definition | brand manual | launch
unlocking the potential of brands in business
unlocking the potential of brands in business
chlorophyll is the pioneer and the only significant independent Indian-born & bred brand consultancy with its own models and processes.
Since 1999, chlorophyll has unlocked the business potential of over 400 brands.
Across categories (product, service, corporate brands), across geographies (India, US, SE Asia, Africa), across industries (consumer, industrial, finance, durables, commodities…), and across life-cycles (brand creation, brand transformation, brand translation).
It has achieved this through processes and algorithmic models validated over time.
brands defined
& managed
& managed
0
+
new brands created
from scratch
from scratch
0
+
organisational
transformation
transformation
0
unmatched
chlorophyll IPs
chlorophyll IPs
0
chlorophyll disciplines
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, Identity, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
- anthrop™, ideantity™
- Brand naming & ideantity™, BrandCommunication, BrandDefinition, BrandExperience, Employer branding, InnovationLab, Insighting, Personal branding, Sport marketing, Website Innovation
our showcase
- chlorophyll has created, transformed or translated over 400 brands.
- Here are select case studies spanning a spectrum of business types (product, service, corporate), industries (fenestration, e-governance, life insurance, paints) and project durations (from a year to over a decade).
SBI Life
brand definition | ideantity™ | brand communication
Atomberg
brand definition | ideantity™
Ashwin Sheth
brand definition | ideantity™ | brand communication
Eternia
brand definition | brand manual | launch
SBI Life
brand definition | ideantity™ | brand communication | innovation
Indigo Paints
chlorophyll IPs
anthrop™
anthrop™ is chlorophyll’s copyrighted model that allows the brand to relate to the human opportunity rather than just product or category opportunity.
learn more
wholon™
The wholon™ model underlines chlorophyll’s belief that a brand is expressed not just in communication, but also in behaviour.
learn more
ideantity™
An ideantity™, unlike a logo, captures the essence of a brand, through a combination of brand name, a visual idea and a brand line
learn more
litmosi™
litmosi™ is intended to provide a roadmap to building an organisational culture, where values and behaviours are perfectly aligned.
learn more
chlorophyll innovation lab™
The innovation lab fosters innovation by creating innovative products, solving ‘wicked’ problems through a customised innovation dash and creating an innovation culture in organisations.
learn moreour latest books
The 4ourth Era of Branding
ideantity™ book
our blogs
get in touch with us
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