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ideantity™
Creating a brand’s visual identity
An ideantity™ is unforgettable expression of a brand’s essence, setting your brand apart in a crowded global market
An unforgettable expression of a brand’s essence.
An ideantity™, unlike a logo, is a strategic brand communication tool, that captures the essence of a brand, through a combination of brand name, visual idea and brand line.
At chlorophyll, we believe that there should be no gap between what a brand believes in and its expression, also known as brand strategy and brand communication.
An ideantity™ is a two-second communication that helps establish the brand idea. This is based on the idea of the ‘adaptive unconscious’ as proposed by Malcolm Gladwell in his seminal text ‘Blink’. This states that as human beings, we have an emotional response to any stimulus, before a rational response. Therefore, it is critical that any communication tool establishes this emotional connect with its users at first exposure, such that it occupies a distinctive place in the most expensive real estate on earth, namely, human memory!
An ideantity™ represents the idea behind the brand, rather than the category. Therefore, it makes it instantly distinctive and differentiated in any category. It is a unique take on identity design, ensuring that your brand remains memorable, whether seen in a digital/ online environment, offline media or even outdoor touchpoints!
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