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unlocking the potential of brands in business

chlorophyll is the pioneer and the only significant independent Indian-born & bred brand consultancy with its own models and processes.

Since 1999, chlorophyll has unlocked the business potential of over 400 brands.
Across categories (product, service, corporate brands), across geographies (India, US, SE Asia, Africa), across industries (consumer, industrial, finance, durables, commodities…), and across life-cycles (brand creation, brand transformation, brand translation).
It has achieved this through processes and algorithmic models validated over time.
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brands defined
& managed
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new brands created
from scratch
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organisational
transformation
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unmatched 

chlorophyll IPs

chlorophyll disciplines

Brand naming & ideantity™

Brand communication

Brand experience

Insighting

Employer branding

Employer branding2

chlorophyll IPs

anthrop™

anthrop™ is chlorophyll’s copyrighted model that allows the brand to relate to the human opportunity rather than just product or category opportunity.

view all anthrop™ work

wholon™

The wholon™ model underlines chlorophyll’s belief that a brand is expressed not just in communication, but also in behaviour.

view all wholon™ work

ideantity™

An ideantity™, unlike a logo, captures the essence of a brand, through a combination of brand name, a visual idea and a brand line

view all ideantity™ work

litmosi™

litmosi™ is intended to provide a roadmap to building an organisational culture, where values and behaviours are perfectly aligned.

view all litmosi™ work

chlorophyll innovation lab™

The innovation lab fosters innovation by creating innovative products, solving ‘wicked’ problems through a customised innovation dash and creating an innovation culture in organisations.

view all innovation work

anthrop™

Our most-validated brand model

wholon™

A model for both communication & behaviour

ideantity™

An unforgettable expression of a brand’s essence

litmosi™

India’s first corporate brand alignment tool

chlorophyll innovation lab

The crucible of innovation beyond brands

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It achieves this objective by providing all brand engagement tools

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