innovation in Products, Culture & Earned Media

Innovation in Products, Culture & Earned Media

At chlorophyll, innovation is not just a buzzword—it’s a disciplined approach to solving complex, seemingly unsolvable challenges. Whether it’s redefining products, transforming workplace culture, or creating groundbreaking earned media campaigns, our Innovation Lab is designed to tackle ‘wicked’ problems—those with no ready or obvious answers.

Our Innovation Lab employs a combination of ethnography, design thinking, and a proprietary five-step solutioning discipline to deliver impactful results. Ethnography helps us deeply understand human behavior, uncovering hidden insights that fuel meaningful innovation. Design thinking fosters creativity and collaboration, ensuring solutions are user-centered and practical. The five-step solutioning discipline provides structure and rigor, turning abstract ideas into actionable strategies.

This structured yet imaginative approach has led to three world-first innovations, demonstrating our ability to push boundaries and deliver unique solutions. Whether it’s creating a product that redefines its category, fostering cultural shifts within organizations, or generating earned media campaigns that cut through the noise, our focus remains on achieving measurable impact.

At chlorophyll, we believe innovation should be purposeful and aligned with a brand’s core values. There should be no gap between the innovative solutions we create and the brand’s promises or actions. This alignment ensures that every breakthrough—whether in products, culture, or media —resonates authentically with audiences and stakeholders.

Through our Innovation Dash, we empower brands to think differently, solve effectively, and
stand out in competitive markets. By addressing the most challenging problems with creativity
and strategy, we help our clients not only stay relevant but also set new benchmarks in their
industries.