innovation lab
Integrated Brand Engagement through Innovation
chlorophyll’s innovation lab fosters integrated brand engagement, using innovation as the fulcrum on which all ideation occurs.
The crucible of innovation beyond brands.
The innovation lab fosters brand and customer engagement by creating innovative products, solving ‘wicked’ problems through a customised innovation dash and creating a culture of innovation in organisations.
Our definition of innovation is pretty simple: the ability to make cross-connections to create revolutionary solutions. To make these cross connections, one needs a diverse set of ideas, talents, technologies and an ability to cross-pollinate these. This is agnostic to medium- our process works just as well for all channels; online, off-line and mainline. That is why we have set up India’s first dedicated innovation collective. An ecosystem of 800+ global innovators that form fluid cross-functional teams to deliver moonshots for brands and businesses.
The ecosystem includes technologists from MIT Media Lab, Artists from JJ School of Arts, Deep Learning focussed start-ups, virtual reality film-makers, neuroscience-based researchers and more! This gives us a wide canvas on which to develop exciting brand engagement ideas that help connect with our customers in a memorable way.
The innovation lab fosters brand and customer engagement by creating innovative products, solving ‘wicked’ problems through a customised innovation dash and creating a culture of innovation in organisations.
Our definition of innovation is pretty simple: the ability to make cross-connections to create revolutionary solutions. To make these cross connections, one needs a diverse set of ideas, talents, technologies and an ability to cross-pollinate these. This is agnostic to medium- our process works just as well for all channels; online, off-line and mainline. That is why we have set up India’s first dedicated innovation collective. An ecosystem of 800+ global innovators that form fluid cross-functional teams to deliver moonshots for brands and businesses.
The ecosystem includes technologists from MIT Media Lab, Artists from JJ School of Arts, Deep Learning focussed start-ups, virtual reality film-makers, neuroscience-based researchers and more! This gives us a wide canvas on which to develop exciting brand engagement ideas that help connect with our customers in a memorable way.
What differentiates us from others?
- Custom-built thinking
No cookie-cutter solutions. A five-member team assembled afresh for every problem statement. - Collaboration at the core
No agency-client separation. Every solution is co-developed with the client and ensures execution viability right from the start. - Turnkey solutions
We live by the ‘an idea is only as good as its execution’ principle. So, we take on end-toend responsibility of bringing alive every idea proposed. - Unique revenue model
We put our money where our mouth is. We have flexible revenue models based on performance, revenue sharing or equity ownership.
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