BACKGROUND
A subsidiary of Heifer International is transitioning from a non-profit organisation to a for-profit social enterprise. The organisation serves as a technical support agency that strengthens rural economies by enabling smallholder farmers to build sustainable and inclusive agri-businesses.
A technical support agency that:
- Strengthens food systems through capacity building
- Supports the development of market linkages
- Promotes sustainable agricultural practices
- Creates long-term scalable impact
Project Duration
Nov 2023 - Jul 2024 (strategy) Apr 2025 - till date (website, collateral)
IPs
parallelogram™
Challenges
Organisational transition:
Identity crisis: Moving from an established non-profit model to a for-profit social enterprise
Awareness gap: Low visibility of new organisational structure and expanded service offerings
Stakeholder confusion: Need to clarify new positioning to existing and potential partners
Communication challenges:
Service clarity: Multiple technical services requiring clear articulation
Impact messaging: Translating complex agricultural interventions into compelling narratives
chlorophyll’s process
Research methodology:
- In-depth conversations with end-beneficiaries, partners, and employees
- Brand immersion sessions with organisational leadership
- Comprehensive stakeholder research: 77 participants (44 internal, 33 external)
Field research:
- Ghanshyampur, Alinagar, Darbhanga
- Passing-on ceremony at Korthu, Ghanshyampur
- Community engagement: Visit and meeting at Pooja Mahila SHG, Alinagar
Insights
Empowering one leads to the empowerment of entire communities
- One empowered person uplifts entire communities
- Ripple effect of positive change through interconnected social networks
- Sustainable development happens through collective advancement
KEy outcomes
Check out the website on: https://www.passinggifts.in/