our work


Creating an international coffee shop experience for Visa applicants waiting at centres run by VFS Global, the world’s largest outsourcing and technology services specialist for diplomatic missions and governments.

The Baya Company

Creating a differentiated brand for a realty developer primarily engaged in redevelopment of Mumbai’s slums.
In redevelopment projects, precision is crucial. Precision that delivers long-term value and prevents a significant increase in homeowners’ living costs.

The Lalit

A brand name that stemmed from the promoter’s name and an ideantity™ that reflects the Indian God of Creativity! The brand name of the Grand Group was also changed to The Lalit Suri Hospitality Group.


A visual that, at first glance, looks like the letter a (a for ashiana), and, on closer inspection, reveals a baby in a mother’s safe embrace. Complemented by the brand line ‘You are in safe hands’.


A Mumbai-based retail jewellery brand that had been around for over four decades wanted to expand and connect with newer, younger audiences.


A new ideantity™: The visual of a maple leaf with dancing figures in the negative space, symbolizing the spirit of fun, along with the brand line ‘Uninterrupted Fun Supply’


Ambit RSM had divested RSM and renamed itself Ambit: an appropriate time to define clearly what this investment bank brand stood for.


Defining clearly what it stood for at an overall brand level and at a specific product level in the Indian market.


SEED Infotech, a software training institution with B2B and B2C operations, was on the verge of expanding to new markets around the world and needed to differentiate itself locally and globally.


A specialist in financial restructuring in India, Brescon’s logo did not communicate what it stood for.


Integrating the corporate-value-based behaviour alignment with the existing appraisal system.


Differentiating a commodity exchange in the Indian context, characterized by several well-entrenched players.


From an Association of Persons run by brokers themselves, BSE, Asia’s oldest stock exchange had decided to become a corporate entity with a profit objective


Despite being a pioneer in training and education in India, Aptech appeared to have yielded thought-leadership to new brands


Avendus was eager to scale up its operations outside India, and were looking to institutionalize the brand’s disciplines worldwide.


Parag Parikh is India’s guru on Behavioural Finance; and his firm PPFAS, renowned for long-term investments. But its identity did not reflect either of these truths.