brand creation & transformation

Defining brands so they are distinctive and are able
to leverage their equity in multiple businesses

Defining brands so they are differentiated and are able to leverage their equity in multiple businesses
Returning to India after a gap of 27 years, chlorophyll worked with Jawa motorcycles to define the relevance of this iconic brand to the Millennials
As competitors from around the world re-cast the market, chlorophyll worked with Tata Motors (Trucks) to find a differentiator that could enable them to retain their market share
Shifting from producers of electricity to distributors, from B2B to B2C, Tata Power worked with chlorophyll to redefine the brand for end-consumers
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ideantity TM

An ideantity TM is a powerful combination of a visual idea and a brand line.

Think of it as a two-second advertisement for your brand!

communication

From print, to TV, to outdoor, we do it all!

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packaging

Breakthrough innovation and IP co-created by 800+ global innovators

Gorgeous paintings that capture the source purity of each of the four product variants separately and take the consumer on a guided tour of Wagga Wagga’s verdant landscapes!
A dramatic celebration of the zebra stripes from the ideantity™ resulting in true and total differentiation in the paint category.
Colourful, intricate patterns on a white background create an own-able look.
A dramatic magnification of the exclamation mark from the Nutec ideantity™.
Vibrant, stylised illustrations of tea-pickers and fruit-pickers carrying the freshest produce!
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Belief Brands

Defining and managing the behaviour and communication
for the Belief Brand for you, the human being.

nandan nilekani

The third leadership paradigm

ravi kailas

A new science of philanthropy

shriji arvind singh mewar

The 76th custodian of the world’s oldest dynasty

chlorophyll innovation lab

Breakthrough innovation and IP co-created by 800+ global innovators.

Created a 'world first' in sports history!
Creating the school of the future in Singapore!
Creating India’s most advanced water heater!
Created the world's first smart and emotive Mix-O-Bot!
Increased tinting machine sales by over 300% for India’s fastest growing paint company!
Built a totally integrated & innovation led communication program for the Indian market
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Start-up branding

What aspects of branding are critical for start-ups? chlorophyll has the answers.
From idea to IPO, chlorophyll customises its applied science of branding for you.

The world’s first emotionally adaptive robot: readying this born-in-India brand for the US market.
IIT-born brand defined, simplified, readied for the market in record time.
A disruptive online brand readied for the market.

chlorophyll insighting

We believe in

- human understanding not just consumer understanding

- an evidence based approach not in personal opinions

- interpreting data in the context of the brand and not looking at data in silos

Consumer beyond demographics: Social Context
Brand idea, communication insights and a creative brief
Product evaluation: emotional and functional



workshops: quick brand ROI

Creativity and clarity on brands and problem-solutions

brand

Understanding the corporate brand and using communication to align it globally

creativity

Conducted ‘creativity for problem-solution’ workshops for international teams

innovation

Built a totally integrated & innovation led communication program for the Indian market
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